# Market Overview

Given the massive popularity of cricket globally, especially in India, and the substantial number of active gamers, META11 is exceptionally well-positioned for strong market penetration. The burgeoning global interest in cricket, highlighted by significant events like [Major League Cricket](https://www.forbes.com/sites/tristanlavalette/2024/02/18/stars-return-as-americas-major-league-cricket-builds-on-stellar-launch/?sh=6ee11e11ef17) in the USA and the growing fan base in regions such as the UK and Australia, further amplifies the potential for META11's success in both domestic and international markets.

#### 1. **Cultural and Sports Alignment**

* **Cricket as a National Passion:** Cricket is not just a sport but a part of the everyday life and culture in India. With events like the IPL (Indian Premier League) [drawing massive viewership](https://economictimes.indiatimes.com/industry/media/entertainment/ipl-2024-smashes-viewership-records-45-crores-tune-in-on-star-sports-for-26-ipl-matches-so-far/articleshow/109402299.cms?from=mdr),  META11 is naturally aligned with the interests of a vast audience.
* **Gaming and Mobile Penetration:** India is one of the fastest-growing markets for [digital consumers](https://www.statista.com/statistics/251631/number-of-digital-buyers-in-india/), with a significant increase in smartphone penetration (at over [70% in 2023](https://www.statista.com/statistics/467163/forecast-of-smartphone-users-in-india/)). This trend complements the rise in mobile gaming. With META11 being mobile focussed first, it maximises its reach to the broad Indian mobile gaming audience.

<figure><img src="https://3402921585-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FICxYpZ7SUvGd8ZA7EQDy%2Fuploads%2FfUzZsJEljLKQkVZ5iKpa%2Fmobile.png?alt=media&#x26;token=bd737b08-a82f-454d-84c4-a6e6bd329997" alt=""><figcaption><p>Mobile First - META11 looks to take its share of the Mobile gaming Market in India</p></figcaption></figure>

#### 2. **Demographic Appeal**

* **Young Population:** India has a young population, with a considerable portion [under the age of 25](https://www.deccanherald.com/india/india-becomes-the-world-s-most-populous-nation-50-below-25-years-unfpa-1211006.html). This demographic is tech-savvy engages in gaming and new technologies such as blockchain and AI-driven platforms.
* **Increasing Disposable Income:** With the growth of India's economy, more young people have disposable income to spend on entertainment, including gaming and in game purchases.

#### 3. **Market Size and Opportunity**

* **Growing Gamer Base:** With over [568 million gamers](https://economictimes.indiatimes.com/tech/technology/indias-gaming-industry-powers-up/articleshow/108736801.cms?from=mdr), India offers a vast market. Even capturing a small fraction of this base will translate into significant engagement and revenue for META11.
* **Fantasy Sports Popularity:** The success of fantasy sports platforms like Dream11 and MPL in India, which were valued at [USD 8 billion](https://tracxn.com/d/companies/dream11/__1dAVn3JI_7QbZShc9kcJ2YGsdEGr8s3l1MZSoAbKF_A/funding-and-investors) and [USD 2 billion](https://economictimes.indiatimes.com/tech/startups/mobile-premier-league-net-loss-narrows-to-37-million-in-fy23-as-revenue-grows-expenses-fall/articleshow/105780802.cms?from=mdr) respectively, indicates a ready market for similar games. META11 can capitalize on this trend by offering a unique blend of fantasy sports with added features like real-time AI interactions and blockchain benefits.

<figure><img src="https://3402921585-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FICxYpZ7SUvGd8ZA7EQDy%2Fuploads%2FbLjcNmNeaQxVpc8SKXgF%2FScreenshot%202024-04-15%20200053.png?alt=media&#x26;token=b5a143c9-8ec1-4789-8b24-307ae0180c2f" alt=""><figcaption><p>568 Million active gamers in INDIA alone</p></figcaption></figure>

#### 4. **Technological Integration**

* **Blockchain Awareness:** There's growing interest and acceptance of blockchain technologies in India, particularly among the younger crowd. META11's use of blockchain for secure transactions and token rewards will appeal to tech enthusiasts and early adopters.
* **AI Engagement:** The interactive AI component, especially with features like QBOT, will enhance user experience by providing personalized interactions and deepening the game's strategic elements and emotional connection between user and game.

#### 5. **Marketing and Localization**

* **Localized Content:** Catering effectively to the Indian market, META11 includes local languages, culturally relevant game elements, and local lore and cricket legends as part of the game.
* **Partnerships and Sponsorships:** Collaborating with popular cricket leagues, teams, and players will boost visibility and credibility. Marketing during cricket matches and related events will also drive significant user acquisition.

**6.Global Growth**

* **Expanding Global Popularity**: Cricket enjoys a following of approximately [2.5 billion fans ](https://www.topendsports.com/world/lists/popular-sport/fans.htm)globally, ranking as the second most popular sport worldwide after soccer.
* **Dominant Regions**: The sport's stronghold is in South Asia (India, Pakistan, Sri Lanka, Bangladesh), Australia, the UK, the West Indies, and South Africa.
* **Growing Interest in the US**: Cricket's popularity is on the rise in the USA, underscored by the launch of Major League Cricket and the upcoming T20 World Cup hosted in America.
* **Viewership Statistics**: The 2019 Cricket World Cup achieved a record-setting [13.7 billion viewing hours](https://www.trentbridge.co.uk/news/2020/january/2019-cricket-world-cup-confirmed-as-most-watched-ever.html) globally, marking a 72% increase from the 2015 tournament.
